Public Relations Project

This subject aims to prepare students to research, design and present a public relations project.  The module consolidates much of the previous learning and will develop the students decision-making skills.  The module will foster the creativity, and it will encourage engagement during the project design, development and presentation.

1. Create a public relations idea and present a detailed proposal for this public relations project.

2. Establish research methodologies and to collect and select appropriate information to support the public relations project.

3. Design an action plan for the research, activation, implementation and evaluation of the public relations project.

4. Justify the public relations idea and project.

5. Formulate a presentation of the public relations project and reflect on key learnings during the process.